Last updated: 06/20/2023
How to set up proper conversion tracking of successful bookings in Amelia for users coming from paid traffic via Google Ads
Even though Amelia provides a custom integration for sending data from Amelia to Google Analytics people are regularly having a hard time setting up proper conversion tracking because of missing access to the right data.
If this sounds familiar to you, don't stress. You're not alone.
In the process of setting up a advertising campaign, as marketing managers, we want to focus 100% on strategy and execution rather than dealing with all sorts of technical problems.
However conversion tracking is one of the most important parts of running Google Ads. Not knowing what you're going to get back for your invested budget is pure self-destruction.
We have developed a solution that can be implemented directly in Google Tag Manager without the use of third-party software tools. It allows you to pass dynamic values for money spent by your customers to your Google Ads conversion tag. This way, for any order, no matter how high, the particular values will be transferred to Google Ads correctly.
This is how it will look after the implementation:
Depending on your needs, we can advise you on the implementation of this solution or build the conversion tracking with Google Tag Manager in SimplyBookMe as done-for-you.
Want to get some assistance or simply talk to an expert? No worries! Let us know and we will find the right solution for your use case.