Last updated: 06/20/2023
How to set up proper conversion tracking of successful bookings in Appointy for users coming from paid traffic via Google Ads.
As Appointy is providing an integration for Google Tag Manager you do have a way of tracking your user's actions within the Appointy widget on your website. However once you are using paid ads on Google to attract customers to your site, the Appointy application doesn't know that the visitor has orignally clicked on an ad.
Of course you want track these activities but with the Google Tag Manager integration alone you won't be able to achieve that.
Conversion tracking is a vital aspect of running Google Ads. Operating in the dark about the returns on your invested budget is a recipe for failure.
We've engineered a solution that can be directly implemented in Google Tag Manager, eliminating the need for third-party software tools. It enables you to pass dynamic values for money spent by your customers to your Google Ads conversion tag.
This way, for any booking, regardless of the price, the specific values will be accurately transferred to Google Ads.
Here's a glimpse of what it will look like post-implementation:
Depending on your requirements, we can guide you through the implementation of this solution or set up the conversion tracking with Google Tag Manager in Appointy as a done-for-you service. We've got you covered, whether you're looking for a DIY solution or a hands-on approach.
Want to get some assistance or simply talk to an expert? No worries! Let us know and we will find the right solution for your use case.