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Tracking Google Ads conversions in Setmore

Last updated: 06/20/2023

How to set up proper conversion tracking of successful bookings in Setmore for users coming from paid traffic via Google Ads.

As Setmore is providing an integration for Google Tag Manager you do have a way of tracking your user's actions within the Setmore widget on your website. However once you are using paid ads on Google to attract customers to your site, the Setmore application doesn't know that the visitor has orignally clicked on an ad.

Of course you want track these activities but with the Google Tag Manager integration alone you won't be able to achieve that.

Conversion tracking is a vital aspect of running Google Ads. Operating in the dark about the returns on your invested budget is a recipe for failure.

How to fix the problem

We've engineered a solution that can be directly implemented in Google Tag Manager, eliminating the need for third-party software tools. It enables you to pass dynamic values for money spent by your customers to your Google Ads conversion tag.

This way, for any booking, regardless of the price, the specific values will be accurately transferred to Google Ads.

Here's a glimpse of what it will look like post-implementation:

Depending on your requirements, we can guide you through the implementation of this solution or set up the conversion tracking with Google Tag Manager in Setmore as a done-for-you service. We've got you covered, whether you're looking for a DIY solution or a hands-on approach.

How to get help

Want to get some assistance or simply talk to an expert? No worries! Let us know and we will find the right solution for your use case.

Contact person:

Bild von Armin Hirschfeld quadratisch.jpeg

Armin Hirschfeld

Co-Founder of Aviana Development

Contact information:

Tel: +49 (0) 15751112295

Mail: armin.hirschfeld@aviana-dev.de