Last updated: 06/21/2023
How to set up proper conversion tracking of successful bookings in SimplyBookMe for users coming from paid traffic via Google Ads.
Transferring the data from SimplyBookMe and taking notice of successful conversions isn't as easy it should be. Especially because SimplyBookMe has implemented a dedicated custom feature that is actually of low relevance because you cannot set any dynamic values and their team of support members aren't much of assistance either.
The search for the solution took me at least 3 days because no one, not even ChatGPT in the latest version, could show me how to do it properly. If someone could have told me how it works, I would have used this help immediately - even if it would have cost money, because the opportunity cost was much higher than if I had gotten help from an expert.
After all, conversion tracking is one of the most important parts of running Google Ads. Not knowing what you're going to get back for your invested budget is pure self-defeat.
We have developed a solution that can be implemented directly in Google Tag Manager without the use of third-party software tools. It allows you to pass dynamic values for money spent by your customers to your Google Ads conversion tag. This way, for any order, no matter how high, the particular values will be transferred to Google Ads correctly.
This is how it will look after the implementation:
Depending on your needs, we can advise you on the implementation of this solution or build the conversion tracking with Google Tag Manager in SimplyBookMe as done-for-you.
Let us know and we will find the right solution for your use case.
Want to get some assistance or simply talk to an expert? No worries! Let us know and we will find the right solution for your use case.